Digicel introduces newbrand promise,
“The Bigger, Better Network.”
Digicel Group, the fastest-growing mobile telecommunications company in the Caribbean and new entrant into the Central American market, today introduced a new brand promise: “ The Bigger, Better Network.” The brand tagline marks a defining moment for Digicel, reinforcing the company's ability to rapidly build state-of-the-art wireless networks, dramatically lower mobile prices and provide customers superior world-class network coverage across all 23 markets.
The tagline also signifies Digicel's first-class networks with close to 100% population coverage and unparalleled ability to introduce exciting, new technology innovations to communities that never before had mobile service. Since Digicel initially launched in Jamaica in 2001, the company has experienced tremendous growth to date, significantly increasing mobile penetration rates and network population coverage across the Caribbean . In Jamaica , mobile penetration has climbed from ten percent (10%) in 2001 to now more than eighty percent (80%).
Digicel has played a pivotal role in mobile pricing, penetration rates, and first-to-market mobile technology in El Salvador , Haiti and the Turks and Caicos Islands . Since launching in July 2006, prices have dropped dramatically in the Turks and Caicos Islands among telecommunication providers. With Digicel TCI's rates then being ten percent (10%) less than their competitor for local calls, they have now forced the competitor to significantly decrease their local calling rates by sixty percent (60%) to match their current rates, which was also decreased by fifty percent (50%) since launch.
Within this same period, mobile penetration rates have risen from three percent (3%) to thirty five percent (35%). Their population coverage was increased by 20 percent (20%) in just six (6) months, achieving ninety five percent (95%) coverage to reach communities previously underserved by competitors. Digicel also built Haiti 's GSM network in just six months, and the Turk's and Caicos Islands network just under six months. Digicel's continuous upgrade to their network in the Turks and Caicos Islands and other territories alike is what led them all to becoming a part of “The Bigger, Better Network”.
"Digicel's new tagline, “ The Bigger, Better Network. ” is a clear description of the quality and coverage of our networks and reaffirms our ability to introduce new and exciting, first-to-market technology innovations such as Mobile Internet and WiMAX wireless broadband,” said E. Jay Saunders, CEO, Digicel TCI. “We remain both committed and passionate about our promise to provide the best mobile phone service to all of our customers.”
According to Sharnette Lightbourne, Head of Marketing for Digicel TCI, the tagline also reflects Digicel's state-of-the-art infrastructure investments and solid partnerships with world leaders in GSM technology, GPRS, CDMA and Wireless Broadband. Digicel has rapidly built GSM networks that enable important technology advances as well as reliable, superior coverage. The company was the first GSM operator in the Caribbean to simultaneously offer CDMA roaming.
In 2007, Digicel recorded more than six million customers and a total investment exceeding US $1.9 billion in addition to launching new business operations in Suriname , Guyana and El Salvador . Digicel was also awarded a mobile license to operate a GSM network in the British Virgin Islands .
Since its launch in 2001, Digicel has become the fastest-growing wireless telecommunications operator in the Caribbean . After seven years, Digicel is renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services, and state-of-the-art handsets. It is the largest GSM operator in the region with more than six million customers.
By offering innovative wireless services and community support, Digicel has become a leading brand in the Caribbean and has placed the region at the cutting-edge of wireless communications.
